Why should you invest in the Empire Expo Center - Home of the Great New York State Fair?
- A Good Bang for the Buck
Sponsorship of even a single, one day Fair event can expose your company's name and logo to more than one million consumers.
- Delivery of a Coveted "Middle America" Audience
Fairgoers represent a broad cross-section of American households.
- Targeted, Customized Promotions
With more than 800 available sponsorship opportunities, you can tailor-pick the event, exhibit, performance, venue or signage that best compliments your marketing strategy and budget.
- Flexibility
The Fair will work with you to develop unique, creative promotions to compliment or supplement your sponsorship.
- Proven Success
The Fair has a long history of conducting successful promotions for numerous corporate sponsors.
What is the Fair's primary market?
The Upstate New York cities of Binghamton, Elmira/Corning, Ithaca, Rochester, Syracuse, Rome/Utica and Watertown. This market has a total combined population of 3,115,600, which is the equivalent to the markets of Phoenix, AZ and Sacramento, CA. Average effective buying income per household: $38,249.
What is the Fair's secondary market?
The Upstate New York cities of Albany/Schenectady/Troy and Buffalo. This market has a total combined population of 2,953,300, which is the equivalent to the markets of St. Louis, MO and Tampa-St. Petersburg, FL. Average effective buying income per household: $39,249.
Where does the Fair advertise?
The Fair advertises in more than 200 media outlets throughout New York State. The Fair receives more than $1,000,000 in paid and non-paid media advertising every year. Additionally, more than 1.5 million copies of the Official New York State Fair Guide are distributed via newspaper, interstate rest stops, hotels and motels, and at over 1,000 advance sale ticket locations statewide.
For more information on possible sponsorship opportunities, please call our Sales Department at (315) 487-7711 x1246.